FACTORY OUTLET CENTER

Factory outlet centers are a complex distribution formula endowed with specific characteristics and trade logics. They are an outgrowth of the typical traditional company store but are logistically similar to integrated malls. Factory outlet centers bring together large numbers of stores, controlled by large complexes, directly managed by famous brands, to increase the power of attraction.

The stores, which are usually small or medium-sized, contain a wide assortment of products – apparel, fashion accessories, footwear, textiles, household goods, appliances, furnishing elements – offered at reduced prices, with minimum discounts regulated by contract, with respect to the traditional channels.

They are not necessarily equipped with a covered gallery and with the windows of the most prestigious brands as anchor-shops, factory outlet centers are often located in extraurban areas, readily accessible along primary roadways, national or international motorways, and serve a broad user pool, characterized by high buying power and significant tourist flows.

Architectural themes, events, entertainment and complementary structures devoted to leisure time and entertainment often enhance the trade offering, making factory outlet center the destination of organized tours even at long range.

The official ICSC (International Council of Shopping Centers) definition (from the International Standard for European Shopping Center Types, 2006) is:
"A Factory Outlet Center is a consistently designed, planned and managed scheme with separate store units, where manufacturers and retailers sell merchandise at discounted prices that may be surplus stock, prior-season or slow selling."